The study was based on the Stimulus Organism Response (SOR) theory stated by Mehrabian-Russel which aimed to analyze the effect of retail attribute on utilitarian, hedonic shopping motivation and customer loyalty. This study also aimed to test the age as the moderation variable effect of the retail attribute on the utilitarian, hedonic shopping motivation and customer loyalty. The respondents of study were 150 people. Sampling was done by convenience sampling. Collecting data used personal questionnaire through face to face interviews. Questionnaires were distributed to customers who visited the shopping mall. Data were analyzed by Partial Least Square (PLS). The results showed that the retail attributes had positive and significant effects on the utilitarian, hedonic shopping motivation, and customer loyalty. The age was the moderating variable effect of the retail attribute on utilitarian shopping motivation. The practical implications of this research was to develop segmentation, customization and innovation of retail attributes as an important strategy to overcome the differences in store attribute effects on the values of shopping and customer loyalty.
| Published in | Science Journal of Business and Management (Volume 5, Issue 1) |
| DOI | 10.11648/j.sjbm.20170501.14 |
| Page(s) | 27-36 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2017. Published by Science Publishing Group |
Retail Attribute, Utilitarian Motivation, Hedonic Motivation, Customer Loyalty
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APA Style
Agung Yuniarinto, Armanu Thoyib, Solimun Solimun, Andi Sularso. (2017). Retail Attribute’s Effect on Shopping Motivation and Customer Loyalty: Age as a Moderating Variable. Science Journal of Business and Management, 5(1), 27-36. https://doi.org/10.11648/j.sjbm.20170501.14
ACS Style
Agung Yuniarinto; Armanu Thoyib; Solimun Solimun; Andi Sularso. Retail Attribute’s Effect on Shopping Motivation and Customer Loyalty: Age as a Moderating Variable. Sci. J. Bus. Manag. 2017, 5(1), 27-36. doi: 10.11648/j.sjbm.20170501.14
AMA Style
Agung Yuniarinto, Armanu Thoyib, Solimun Solimun, Andi Sularso. Retail Attribute’s Effect on Shopping Motivation and Customer Loyalty: Age as a Moderating Variable. Sci J Bus Manag. 2017;5(1):27-36. doi: 10.11648/j.sjbm.20170501.14
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Download@article{10.11648/j.sjbm.20170501.14,
author = {Agung Yuniarinto and Armanu Thoyib and Solimun Solimun and Andi Sularso},
title = {Retail Attribute’s Effect on Shopping Motivation and Customer Loyalty: Age as a Moderating Variable},
journal = {Science Journal of Business and Management},
volume = {5},
number = {1},
pages = {27-36},
doi = {10.11648/j.sjbm.20170501.14},
url = {https://doi.org/10.11648/j.sjbm.20170501.14},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20170501.14},
abstract = {The study was based on the Stimulus Organism Response (SOR) theory stated by Mehrabian-Russel which aimed to analyze the effect of retail attribute on utilitarian, hedonic shopping motivation and customer loyalty. This study also aimed to test the age as the moderation variable effect of the retail attribute on the utilitarian, hedonic shopping motivation and customer loyalty. The respondents of study were 150 people. Sampling was done by convenience sampling. Collecting data used personal questionnaire through face to face interviews. Questionnaires were distributed to customers who visited the shopping mall. Data were analyzed by Partial Least Square (PLS). The results showed that the retail attributes had positive and significant effects on the utilitarian, hedonic shopping motivation, and customer loyalty. The age was the moderating variable effect of the retail attribute on utilitarian shopping motivation. The practical implications of this research was to develop segmentation, customization and innovation of retail attributes as an important strategy to overcome the differences in store attribute effects on the values of shopping and customer loyalty.},
year = {2017}
}
TY - JOUR T1 - Retail Attribute’s Effect on Shopping Motivation and Customer Loyalty: Age as a Moderating Variable AU - Agung Yuniarinto AU - Armanu Thoyib AU - Solimun Solimun AU - Andi Sularso Y1 - 2017/02/25 PY - 2017 N1 - https://doi.org/10.11648/j.sjbm.20170501.14 DO - 10.11648/j.sjbm.20170501.14 T2 - Science Journal of Business and Management JF - Science Journal of Business and Management JO - Science Journal of Business and Management SP - 27 EP - 36 PB - Science Publishing Group SN - 2331-0634 UR - https://doi.org/10.11648/j.sjbm.20170501.14 AB - The study was based on the Stimulus Organism Response (SOR) theory stated by Mehrabian-Russel which aimed to analyze the effect of retail attribute on utilitarian, hedonic shopping motivation and customer loyalty. This study also aimed to test the age as the moderation variable effect of the retail attribute on the utilitarian, hedonic shopping motivation and customer loyalty. The respondents of study were 150 people. Sampling was done by convenience sampling. Collecting data used personal questionnaire through face to face interviews. Questionnaires were distributed to customers who visited the shopping mall. Data were analyzed by Partial Least Square (PLS). The results showed that the retail attributes had positive and significant effects on the utilitarian, hedonic shopping motivation, and customer loyalty. The age was the moderating variable effect of the retail attribute on utilitarian shopping motivation. The practical implications of this research was to develop segmentation, customization and innovation of retail attributes as an important strategy to overcome the differences in store attribute effects on the values of shopping and customer loyalty. VL - 5 IS - 1 ER -
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