This paper presents Kano model to measure customer satisfaction for the eco-efficiency and green design. This method can be used to support the designer for reducing the environmental impact of the product throughout its life cycle and as a supporting tool for designers to invent novel, useful, and environmentally friendly products, our approach is to develop this method by linking concepts from marketing and environments to show the competitive advantage of creating a high level of customer satisfaction by adopting the requirements of the eco-efficiency and green design. For that I will begins with a brief discussion for the eco-efficiency and green design then identify the requirements of the eco-efficiency and green design and lastly propose Kano model to measure customer satisfaction for the eco-efficiency and green design. Kano’s model of customer satisfaction, a methodology is introduced which determines which influence the components of products and services have on customer satisfaction. And also demonstrate how the results of a customer survey can be interpreted and how conclusions can be drawn and used to demonstrate the customer satisfaction for eco-efficiency and green design. As we see the result of the study shows that the eco-efficiency and green design for the goods and services have a competitive advantage
| Published in | Journal of Investment and Management (Volume 4, Issue 5) |
| DOI | 10.11648/j.jim.20150405.30 |
| Page(s) | 285-290 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2015. Published by Science Publishing Group |
Green Design, Eco-efficiency Design, Customer Satisfaction, Kano’S Model
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APA Style
Lara F. Hourani. (2015). Optimizing Customer Satisfaction by Using Kano’s Model for Eco-efficiency and Green Design. Journal of Investment and Management, 4(5), 285-290. https://doi.org/10.11648/j.jim.20150405.30
ACS Style
Lara F. Hourani. Optimizing Customer Satisfaction by Using Kano’s Model for Eco-efficiency and Green Design. J. Invest. Manag. 2015, 4(5), 285-290. doi: 10.11648/j.jim.20150405.30
AMA Style
Lara F. Hourani. Optimizing Customer Satisfaction by Using Kano’s Model for Eco-efficiency and Green Design. J Invest Manag. 2015;4(5):285-290. doi: 10.11648/j.jim.20150405.30
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Download@article{10.11648/j.jim.20150405.30,
author = {Lara F. Hourani},
title = {Optimizing Customer Satisfaction by Using Kano’s Model for Eco-efficiency and Green Design},
journal = {Journal of Investment and Management},
volume = {4},
number = {5},
pages = {285-290},
doi = {10.11648/j.jim.20150405.30},
url = {https://doi.org/10.11648/j.jim.20150405.30},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jim.20150405.30},
abstract = {This paper presents Kano model to measure customer satisfaction for the eco-efficiency and green design. This method can be used to support the designer for reducing the environmental impact of the product throughout its life cycle and as a supporting tool for designers to invent novel, useful, and environmentally friendly products, our approach is to develop this method by linking concepts from marketing and environments to show the competitive advantage of creating a high level of customer satisfaction by adopting the requirements of the eco-efficiency and green design. For that I will begins with a brief discussion for the eco-efficiency and green design then identify the requirements of the eco-efficiency and green design and lastly propose Kano model to measure customer satisfaction for the eco-efficiency and green design. Kano’s model of customer satisfaction, a methodology is introduced which determines which influence the components of products and services have on customer satisfaction. And also demonstrate how the results of a customer survey can be interpreted and how conclusions can be drawn and used to demonstrate the customer satisfaction for eco-efficiency and green design. As we see the result of the study shows that the eco-efficiency and green design for the goods and services have a competitive advantage},
year = {2015}
}
TY - JOUR T1 - Optimizing Customer Satisfaction by Using Kano’s Model for Eco-efficiency and Green Design AU - Lara F. Hourani Y1 - 2015/08/19 PY - 2015 N1 - https://doi.org/10.11648/j.jim.20150405.30 DO - 10.11648/j.jim.20150405.30 T2 - Journal of Investment and Management JF - Journal of Investment and Management JO - Journal of Investment and Management SP - 285 EP - 290 PB - Science Publishing Group SN - 2328-7721 UR - https://doi.org/10.11648/j.jim.20150405.30 AB - This paper presents Kano model to measure customer satisfaction for the eco-efficiency and green design. This method can be used to support the designer for reducing the environmental impact of the product throughout its life cycle and as a supporting tool for designers to invent novel, useful, and environmentally friendly products, our approach is to develop this method by linking concepts from marketing and environments to show the competitive advantage of creating a high level of customer satisfaction by adopting the requirements of the eco-efficiency and green design. For that I will begins with a brief discussion for the eco-efficiency and green design then identify the requirements of the eco-efficiency and green design and lastly propose Kano model to measure customer satisfaction for the eco-efficiency and green design. Kano’s model of customer satisfaction, a methodology is introduced which determines which influence the components of products and services have on customer satisfaction. And also demonstrate how the results of a customer survey can be interpreted and how conclusions can be drawn and used to demonstrate the customer satisfaction for eco-efficiency and green design. As we see the result of the study shows that the eco-efficiency and green design for the goods and services have a competitive advantage VL - 4 IS - 5 ER -
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